It’s been about a year since the MoonSwatch blew up the internet, and everyone wondered what could possibly follow it up. And here finally it is. A social media teaser campaign revealing only the new cheap replica Omega MoonSwatch watches’ name, Mission to Moonshine Gold, whipped up wild speculation, but the end result is, it’s safe to say, not what anyone guessed. You got us pretty good, Swatch.
It’s got a Moonshine Gold seconds hand
Yup, that’s what was behind all the hype and prognosticating. Otherwise, it’s exactly like the Mission to the Moon, which is the MoonSwatch’s closest approximation to the UK AAA fake Omega Speedmaster Moonwatches. We thought that calling the model Moonshine Gold might mean mixing the proprietary gold alloy into Bioceramic, but instead we have the same gray Bioceramic case paired to the familiar, monochromatic dial.
Weirdly, Swatch states that the Moonshine Gold seconds hands were “produced exclusively during the full moon of February,” and the new high quality Omega replica watches will come with a special certificate testifying to it. The significance of that and whether it imbues them with some special power is up to your own interpretation.
MoonSwatch Moonshine Gold availability: can I get one?
Availability (or lack thereof) was a big part of the original MoonSwatch’s story and the hype that surrounded it. This time it’s going to be even harder to get — far harder to get: the best copy Omega MoonSwatch Moonshine Gold watches will only be available in four boutiques around the world, at least initially.
Starting Tuesday (of course) March 7, 20223, the MoonSwatch Moonshine Gold will be available only at boutiques in Tokyo, Zurich, Milan and London. (Sorry, USA and the rest of the planet.) Swatch also explicitly states that “it is not limited and will not be available online” — and that it’s not replacing the existing Mission to the Moon.
In typically playful Swatch marketing form, however, the brand’s Instagram post promises that it’ll be available in other locations during the next full moon. (You might want to start tracking moon phases.)
It still costs $260
Or the equivalent in your local currency: the (retail) price hasn’t changed from the existing MoonSwatch collection. The exclusivity factor and that little bit of actual 18k gold on the dial would seem to give it a higher value. Just like the original MoonSwatch, however, it’s full of irony and the secondhand (fill in your own puns here) market will be a different story from the retail price. The description of one UK Ebay seller’s listing aiming to hawk it for over $1,800 says “confirmed place in queue.”
What is Moonshine Gold, anyway?
You might be wondering how Moonshine Gold is different than regular gold. Watch brands often create their own alloys to make their gold Swiss movements Omega replica watches even more special. According to the brand, the alloy has “a distinctive paler hue than traditional 18K yellow gold,” and it’s promised to keep its luster and color longer, too. You’ll have to look closely at that seconds hand to appreciate all that.
Moonshine Gold was announced in 2019 when Omega released a tribute to the first-ever gold Speedmaster on its 50th anniversary. Solid gold 1:1 top Omega Speedmaster super clone watches were presented to the Apollo 11 astronauts (and Richard Nixon) in 1969, following their mission, and they’ve been legendary to collectors ever since.
Just as the MoonSwatch boosted sales and awareness of the luxury Omega Speedmaster replica watches, perhaps Swatch Group is hoping to similarly give its Moonshine Gold a little more spotlight with this release.
How are people reacting to the MoonSwatch Moonshine Gold?
While plenty of frustration surfaced online about the original MoonSwatch’s availability issues, the hype has still got some legs. Lines outside the few stores where you can get a Moonshine Gold MoonSwatch are inevitable.
Clearly, Swatch is going for as much hype as possible, and its teaser campaign really got everyone’s attention. With many people expecting anything from a solid gold MoonSwatch (which would be ridiculous) to at least a new model, there’s some disappointment with an existing model that’s merely been tweaked. It’s the kind of thing that happens in the online Omega fake watches industry often (new dial color, new text color, etc.).
If you think about it, though, it could be a cool way for MoonSwatch fans to get something even more special than one of the existing models. Those are still hard to get for some people, but their exclusivity factor is waning (see what I did there?). This gives superfans a new opportunity to flex — if they can get one.
Also worth noting is the timing of the release. Just like last year, the new MoonSwatch is announced just ahead of the major 2023 wholesale replica Omega watches industry trade show at the end of this month, Watches & Wonders Geneva. This time, rather than taking wind out of the show’s sails, it just might help draw attention to it.